Whittaker’s celebrate the festive season with new Candy Cane Block

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AUCKLAND, Today: MBM and Bastion Shine have released a campaign for Whittaker’s new limited-edition Candy Cane 250g Block – “the perfect way to get in the Christmas spirit this year”.

PR is via Sweeney Vesty.

Whittaker’s CMO Soraya Cottin said: “It features a delicious festive flavour – the ideal treat for your favourite teacher, neighbour, co-worker, or even just to treat yourself.

“Whittaker’s Candy Cane Block is crafted using its classic 33% five-roll refined creamy milk chocolate with generous peppermint candy cane pieces throughout, for the perfect balance of texture and flavour.

“It is an indulgent take on this classic festive flavour.

“Like all Whittaker’s chocolate, Candy Cane Block is made from beans-to-bar at its one factory in Porirua.”

“We love to celebrate Christmas with a limited edition treat, and we hope Whittaker’s chocolate lovers will enjoy our Candy Cane just as much as the limited-edition Gingerbread block we released for the festive season last year.

The block comes in bright and colourful packaging with a gift label on the front for including a personal message.

“It’s packaging means you don’t even need to wrap it – just write on the gift label –making it the perfect gift if you’re pushed for time. Whether it’s being shared with a loved one or is just a little something from you to you, the limited-edition Candy Cane Block is too delicious not to try,” says Soraya.

Like all Whittaker’s chocolate, Whittaker’s Candy Cane Block is made from beans-to-bar at its one factory in Porirua. It is also Rainforest Alliance certified, as is Whittaker’s entire range of products crafted with 100% traceable Ghanaian Cocoa beans.

Whittaker’s limited edition Candy Cane Block will be available in a classic 250g block, while stocks last, in stores nationwide from Monday 6 November 2023.

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