The Dark Side

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AUCKLAND, Today: MBM, Sweeney Vesty and Wunderman Thompson have collaborated on a joint project to launch of Whittaker’s new Cocoa Lovers Assortment.

The new range includes a mix of the four “decadent” high-percentage dark chocolate flavours released earlier this year.

Whittaker’s chief operating officer Holly Whittaker said: “To make it easier than ever to choose a locally made treat as a festive gift, these will be available for purchase directly from Whittaker’s for the first time ever through their new online Whittaker’s Gift Shop, opening just in time for Christmas.

“The dark assortment contains 18 individual squares – 92% Ghana Intense, 86% Ghana Extra, 76% Nicaragua Rich, and 70% Samoa Smooth chocolate – and comes in a recyclable paper pouch.”

“As a proud New Zealand company that makes all of its chocolate right here, Whittaker’s is excited about being an even bigger part of many Kiwis’ Christmases this year.

The campaign, with its focus on the new Whittaker’s Gift Shop, is social-led, plus digital ads online.


Client: Whittaker’s
Creative Agency: MBM
Media Agency: MBM
PR: Sweeney Vesty
Digital agency: Wunderman Thompson
Product Collaboration: The Garage Project

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