Whittaker’s tips its hat to history with K Bar chocolate

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Just a few days left for the people of Wellington to experience Whittaker’s latest marketing campaign with a pop up store in the central city. The K Bar store in Upper Cuba Street has been open for just over a week and has been promoting three new products to the Whittaker’s range of chocolates.

Their latest limited edition creation is a K Bar Block range, which combines its quality chocolate with lime, pineapple or raspberry K Bar flavoured filling

“K Bars have become a bit of a kiwi classic since we first started making them back in the 1950s, so we’ve been working on a way of creating a K Bar chocolate for some time. Whittaker’s fans have also recently been calling for us to make a K Bar chocolate, so we’re really pleased to now be able to answer that call,” said Holly Whittaker, Whittaker’s Marketing Manager.

The limited edition Whittaker’s K Bar 250g Blocks are a filled product that’s true to the original K Bar flavours, without the jaw-breaking effect! They are available in three different flavours:

  • K Bar Lime: Creamy Milk chocolate with lime K Bar filling
  • K Bar Pineapple: Creamy Milk chocolate with pineapple K Bar filling
  • K Bar Raspberry: 72% Dark Ghana Chocolate with raspberry K Bar filling.

To add to the nostalgia that the K Bar Block range is all about, Whittaker’s has also created ‘The K Bar’, a pop-up in the style of a 1950s milk bar. It will offer Whittaker’s chocolate and K Bar-themed food and beverages, such as K Bar-themed milk shakes, truffles and cupcakes, and Peanut Slab cookies. It will also sell original K Bars and the new K Bar chocolate, as well as some limited edition merchandise.

The shop closes on Monday.

“It’s the first time we’ve ever had a physical ‘shop front’, and we’re thrilled to have this opportunity to connect this directly with Whittaker’s Chocolate Lovers, complementing the engagement we already have with them daily over social media. Their enthusiasm helps fuel our on-going passion for chocolate,” said Holly Whittaker.

About Whittaker’s
Established in New Zealand 120 years ago, Whittaker’s remains a family-owned New Zealand company.

With 100% of its operations in New Zealand, Whittaker’s is proud to be one of the largest employers in the Wellington region and an exporter of quality products.

For the past five years in a row, Whittaker’s has been voted New Zealand’s Most Trusted Brand in the Reader’s Digest annual awards.

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