AUCKLAND, Today: MBM, SweeneyVesty and AKQA are helping Whittaker’s spread the word for the limited-time only return of its Hundreds & Thousands Block, which replicates the Griffin’s Cookie Bear biscuit.
The campaign is digital and social media-led, and includes a bespoke Hundreds & Thousands lens that’s available on Instagram for Whittaker’s chocolate lovers to snap selfies with.
Whittaker’s co-chief operating officer Holly Whittaker said: “The flavour sold-out in record time when Whittaker’s first collaborated with Griffin’s to create it as a limited edition product in 2014 and there has been unprecedented demand for it from Whittaker’s chocolate lovers ever since.
“It’s Whittaker’s most requested flavour of all time.”
“Made to the same recipe, Whittaker’s Hundreds & Thousands is crafted with its finest 28% cocoa white chocolate. The chocolate is combined with natural flavour and colour and then mixed with crunchy biscuit pieces and sprinkles to recreate the look and taste of the iconic biscuit.
“It’s Whittaker’s most requested flavour of all time.”
Family-owned Whittaker’s was voted New Zealand’s Most Trusted Brand for the ninth consecutive year in 2020.
CREDITS
Creative & Media Agency: MBM
PR: SweeneyVesty
Digital: AKQA for digital (formerly Wunderman Thompson)
Creative Agencies: MBM and Breakout Room
Media Agency: MBM
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