Whybin merges with Starseed

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Whybin\TBWA is expanding its services by restructuring its existing PR division, Eleven, with the “integration” of the Starseed agency.

Starseed co-founders Karen Maurice-O’Leary and Angelina Farry will be group heads at the new division, now skills to the team. To emphasise the expanded capabilities and new direction, it will be rebranded as ELEVEN.

“Karen and Angelina bring a unique combination of award-winning creative talents as well as industry-leading earned and social media skills to our existing team,” said ceo Todd McLeay.

“The integration of Starseed with our current team’s expertise will provide clients with a complete, true full-service offering that can touch all parts of their business from corporate communications to risk management, digital, social and more.

“The line between public relations, digital marketing and other parts of the communications mix are becoming increasingly blurred and the cornerstone of any comprehensive communications strategy is increasingly becoming content creation in one form or another,” McLeay said.

“When you get the right content channeled through the right media, it’s a magical thing,”

Karen Maurice-O’Leary will take up the role as ELEVEN’s creative director and Angelina Farry as managing director. Group account director Rebecca Hyndman, account director Louise Cargo and account manager Bayley Kite will be joined by Starseed’s Juno Morgan, Heidi Thompson, Priya Ratan and Kirsty Hitchcock.

“We are looking forward to joining forces with the talented team at Whybin\TBWA and drawing on the global resource of PR powerhouse Fleishman Hillard, with whom ELEVEN is aligned,” said Farry.

Karen Maurice-O’Leary, previously ranked number 2 top creative in the Asia Pacific region by Campaign Brief, originally started her creative career at Whybin\TBWA under former ECD Andy Blood and says she’s looking forward to returning to Mayoral Drive.

“Our whole team is ready to plug in and hit the ground running,” she said. “Being in the same building as the country’s leading digital offering, TBWA’s Digital Arts Network (DAN) is hugely exciting. The media landscape is changing at hyper-speed with new opportunities presenting themselves daily.

Whybin\TBWA has some very exciting plans in the pipeline that we look forward to being a part of in the coming months”.

ELEVEN will be operating from the Whybin\TBWA office from 8th of June 2015.

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