Whybins, 8COM shoot the Warrior

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Whybin\TBWA has produced a TVC campaign to support the release of Nissan’s new special edition Navara ST-X Warrior.

The special edition Warrior is limited to 200 decked-out utes, making them “extremely hot property in a market crying out for a vehicle to take them to the next level”.

With tough exterior features that bring extra durability, the Warrior is not for the shy or retiring type, but for modern tradies and farmers.

“The Nissan Navara ST-X Warrior is a vehicle that any owner would be proud to drive,” said Nissan national marketing manager Leighton Agnew. “The TVC highlights this pride and captures the boldness of the Warrior.

“Customers are always after more features, and Nissan is always looking for ways to push the boundaries of automotive design. The Navara ST- X Warrior is our gift to those people.”

Whybin\TBWA CD Karen Maurice O’Leary said: “The Navara Warrior isn’t a subtle ute; it has aggressive styling, top-of-the-line specs, and offers an opportunity to join an exclusive group.

“This TVC plays off these new mods, heroing the Warrior’s aesthetics and bold road presence.”

View the Nissan Navara ST-X Warrior TVC here.

Nissan Warrior is available from all Nissan car dealerships.


Client: Nissan New Zealand
Nissan Managing Director: John Manly
Nissan National Marketing Manager: Leighton Agnew
Campaign Title: One Look Says it All
Agency: Whybin\TBWA Auckland
ECD: Christy Peacock
CD: Karen Maurice O’Leary
CD: Tim Huse
Group Account Director: Maike Blackman
Account Manager: Natalie Brock
Agency Producer: Nick Kelly
Agency Editor: Jim Hudson
Production Company: 8COM
Director: Josh Frizzell
Producer: Anna Kennedy

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