Ogilvy & Mather and The Sweet Shop have created a new winter campaign for Rebel Sport.
Here’s the blurb, sent to us by O&M executive director Paul Manning: Whether we win, come second or just compete, 2015 has been and will continue to be a big and successful year for New Zealand sport – driven largely by a commitment and bond within our teams.
With winter fast approaching, whether you’re part of the elite or a dedicated weekend warrior, you rely on your teammates to encourage and motivate you to get out there and train – that’s team spirit.
It’s the unwritten pledge to your mates, to your team, to yourself, it’s a promise, a vow, a mantra, to give all that you’ve got and to leave nothing behind.
That team spirit is something that Rebel Sport recognises in New Zealanders and are calling out in their latest campaign.
The new spot is part of an integrated campaign intended to get behind the individual as well as celebrate our collective sporting success. It’s the result of a collaboration between Ogilvy & Mather and The Sweet Shop, directed by Mark Albiston.
Real sports teams were cast in the campaign – our thanks to Waitemata Rugby Club, Ponsonby Rugby Club, Auckland Hockey Association, Auckland Basketball and Shore Rovers Netball Club.
Client: Rebel Sport
Group Marketing Manager: Tanya Laurence
Agency: Ogilvy & Mather New Zealand
Creative Director: Rupert Hancock
Creative Group Head: Darran Wong-Kam
Senior Art Director: Gaelyn Churchill
Group Account Director: Susan Browne
Senior Account Director: Maria Hodgson
Head of TV: Amanda Kabel
Producer: Steen Bech
Senior Planner: Ben Fielding
Production Company: The Sweet Shop
Director: Mark Albiston
Executive Producer: Fiona King
Producers: Ben Dailey and Andy Mauger
DOP: Marty Williams
Editor: Mark Albiston
Grade: Peter Ritchie
Music/Composer: Grayson Gilmour
Sound Design: The Coopers
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