AUCKLAND, Thursday: The 17,680 Nights of July is the latest fundraising campaign for Women’s Refuge via EightyOne.
An agency spokesperson said: “It’s a big number, and an even more urgent need. Because that’s how many nights of safe, secure accommodation women and children escaping family violence need every month.
“The hero mechanism for the campaign is an online 17,680-night calendar, where New Zealanders can book a Safe Night on behalf of a woman and her children for just $20.
“The calendar was kept updated throughout the month, and we’re thrilled to say it surpassed our target.
“We are in awe of the response to this campaign, and the amazing generosity of New Zealanders and our partner Contact Energy, as well as EightyOne for showing the scale of need in a way that resonated with so many across Aotearoa.”
“Thanks to generous New Zealanders and kind partner Contact Energy, we raised an incredible 26,219 nights, making it the most successful month of fundraising ever for Women’s Refuge.”
Women’s Refuge ceo Dr Ang Jury ONZM said: “We are in awe of the response to this campaign, in particular the amazing generosity of New Zealanders and our partner Contact Energy, as well as EightyOne for showing the scale of need for assistance in a way that resonated with so many people across Aotearoa.
“While each year we see the number of women and children reaching out to us increase, we are heartened that so many are reaching out for help.”
The campaign went live across multiple media outputs including cinema, digital, TV, outdoor, and featured on The Project and The AM Show.
Client: Women’s Refuge
Advertising agency: EightyOne
Executive Creative Director: Chris Bleackley
Art Director: James Henderson
Copywriter: Chris Appelros
Account Service: Greta Brown
Digital Designer and Developers: Emory Fierlinger and Louie Alexander
Media: Grant Maxwell, EightyOneM
Director: Stuart McKenzie
Photographer: Joseph Kelly
DoP and Editor: Ro Tierney
Ambassador: Miranda Harcourt
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