WOO Global Congress in Portugal to highlight sustainability

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LISBON, Tuesday: Sustainability will be one of the top items on the agenda at the World Out of Home Organisation global congress in Lisbon from June 7-9.

WOO has just announced a sustainability task force led by blowUp Media ceo Katrin Robertson and she will be one of a heavyweight panel discussing the subject in Lisbon on the second day of congress.

Joining her on the panel moderated by experts from dentsu, Broadsign Reach, Clear Channel UK CMO and OMG Momentum.

WOO president Tom Goddard said: “Sustainability is arguably the major issue for the world’s big companies right now.

“We continue the task of making ourselves better global citizens.”

“But they’re grappling with sustainability in manufacturing and the supply chain so the task of reducing advertising emissions falls increasingly on media owners and customers, including tech suppliers and agencies.

“The panel is well qualified to examine this pressing issue from all sides and will be able to give a valuable steer to the efforts of WOO members, large and small, as we continue the task of making ourselves better global citizens.”

About WOO
The World Out of Home Organisation works to promote and improve the OOH industry on behalf of its members. Board members include JCDecaux and Clear Channel.

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