Work gets fresh with Fresh (updated)

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There’s a fresh new look in toilet and facial tissues in supermarkets thanks to ABC Tissue and downtown Auckland creative agency Work Communications’ launch of Fresh, a new brand from the makers of Quilton and Earthcare.

Work MD Gaylene Anderson says the strategy targets a gap in the mid-market for toilet tissue.

“The fresh new packaging designs are what you’d see in a homeware store,” Anderson said. “We found there was a strong desire for environmentally friendly products that are kind to sensitive skin.”

The new Fresh brand carries the endorsement of Allergy New Zealand.


Client: ABC Tissue
Agency: Work Communications
Creative: Craig Parker, Lisa Blamires, Marco Ermerins
Account Director: Brooke King
Packaging Design: Craig Parker
Agency Producer: Monica Anderson
Film company: Eight
Director: Jamie Lawrence

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