By Shout! Web Strategy Melbourne ceo Michael Jenkins: Late last year Facebook launched Workplace a new enterprise version of the popular social networking site.
Similar to Yammer (Microsoft) and Chatter, Facebook’s Workplace allows employees to post about work projects, follow colleagues, share ideas and project updates and watch live executive broadcasts – creating hyper- connectivity amongst the workplace.
With a similar look and feel to Facebook, but with a more muted grey colour scheme; Workplace provides businesses with a new spin on internal communications – and limited training is required thanks to familiarity with the main site.
Facebook Workplace’s biggest problem will be convincing workplaces that the program will actually enhance productivity and engagement; not kill it. One of the methods Workplace has taken to combat this, is making employee Workplace accounts, separate to that of their personal Facebook account.
There is also no advertising on Workplace, rather Facebook has monetised it by charging businesses a subscriber fee to play.
RentalCars.com has been using Workplace for the past six months or so, choosing to do so rather than using a more traditional intranet comms tool.
It worked!
The approach has worked for them, with more than 75% of their 1400+ employee base registering almost immediately. It helped that use was encouraged and implemented from the ceo down.
RentalCars.com CIO Graham Benson refers to using Workplace as “bumping into a familiar friend”. “With a young workforce who are constantly engaging, personally, via social media – Workplace seemed like an obvious transition,” he says.
“Now we’re live with Workplace we’ll continue to use it because we think it’s a really proactive tool for helping us interact with our staff members through a platform that they are very happy to use,” he says.
Benson cites no major challenges because the web-based platform is so widely used and recognised and deemed a normal and acceptable way to communicate, it didn’t have too much of an impact on IT. “Like most things, with the good also comes the bad.”
With the familiarity of Facebook, users should not confuse the office platform with the social one. Don’t put anything on the platform that you wouldn’t want your boss to see – which, in itself should be a rule of thumb for any social media platform.
About Michael Jenkins
Michael Jenkins is the ceo of leading digital marketing agency Shout! Melbourne. Jenkins says he has a thirst for keeping on top of the latest updates in the tech world, and keeping up-to-date with what the big International players are up to, and how this impacts us Downunder.
About Shout!
For businesses looking to boost their visibility online, Shout! is a data-driven digital marketing agency that connects the dots between customer interest and brand offerings.
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