WPP creates New World omnichannel experience

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AUCKLAND, Today: WPP’s AKQA design agency has unveiled a new ecommerce platform for New World, creating a link between personalised, inspirational and promotional content for shoppers to make online transactions, interact with shoppable recipes, articles and shopping list builders.

This project will be closely followed by the Pak’nSave brand site which will launch next month too.

Foodstuffs NZ head of digital David Brem said: “The launch is a vital step forward to providing our customers with a connected, personalised customer experience, from inspiration through to shopping and loyalty.

“As the most visited digital touchpoint across the Foodstuffs group, www.newworld.co.nz acts as the digital front door for our 143 stores and local New World owner-operators across New Zealand.”


“This project evidences the successful partnership between AKQA, Foodstuffs North Island and Foodstuffs NZ.”

AKQA’s Melbourne-based APAC managing partner Brian Vella said: “Partnering with Foodstuffs for the past three years has been so rewarding, helping evolve their sales and marketing assets.

“In a short space of time together we’ve been able to innovate and implement a leading brand and customer experience for New Zealand’s major grocery retailer, and one of the country’s largest organisations.

AKQA NZ MD Stephen Forth said: “This project evidences the successful partnership between AKQA, Foodstuffs North Island and Foodstuffs New Zealand.

“The innovative and progressive culture set from the leadership team at Foodstuffs led to the creation of this transformative platform. This partnership highlights the strength of the hybrid team model where agencies and clients work together to create high functioning, integrated implementation teams.”


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