WPP devours Dominion

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AUCKLAND, Thursday: WPP AUNZ has purchased New Zealand martech specialist Dominion, adding Adobe Experience Manager expertise to AKQA’s Auckland studio.

Dominion founder/ceo Marcel Blake AKQA and AKQA NZ MD Stephen Forth said Dominion will be absorbed into AKQA’s Auckland operation. 

“Acquiring Dominion supports our strategy of combining technology and commerce with experience and communication services,” said Sydney-based WPP AUNZ ceo Jens Monsees.

“New Zealand clients are advancing quickly in this space and this acquisition is as an investment to support this important market,” Monsees said in a statement.

Dominion was established in 2011 by Marcel Blake, who becomes operations director within AKQA, reporting to Stephen Forth.

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