AUCKLAND, Friday: Winners of the 2020 PRINZ Awards were announced at a virtual awards ceremony today. Wright Communications Auckland was named PR Consultancy of the Year in the medium to large category, and Mango Communications Auckland received Special Mention.
Palmerston North City Council was named Supreme winner for He Ara Kotahi: the pathway that got a city to fall back in love with its river.
Chief Judge, Kate Woodruffe, described the He Ara campaign as “impressive” and said it delivered outstanding results particularly considering the short lead-time and minimal budget.
“This campaign demonstrates the significant impact public relations can make even despite working with a minimal budget,” she said.
“The team made excellent use of in-house resource such as video and was a good example of what can be achieved through intelligent use of social media.
“This campaign demonstrates the significant impact public relations can make even despite working with a minimal budget”
“Overall, a very successful campaign, substantially exceeding objectives, which was well-planned on a minimal budget.”
The He Ara Kotahi campaign also won Gold in the Limited Budget or Not-for-Profit award category.
The 2020 awards attracted 69 entries across 14 categories.
The awards were judged by Life Members, Fellows and senior PRINZ practitioners “with the assistance of international colleagues”.
Silvers went to:
- Ngāti Whātua Ōrākei Whai Rawa whānau communications – Claudia Macdonald, Jill Dryden, Max Burt and Rebecca Dawson, Mango Communications
- Hariata Ngatai, Ngāti Whātua Ōrākei Whai Rawa Knowledge is Power – Cliff Joiner, Jessica Nutley, Rowena D’Souza, NZME
- At press time this morning (Monday) PRINZ had yet to run the results on their website (which is still running the finalist announcement). Maybe today?: www.prinz.org.nz/PRINZ-Awards
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