AUCKLAND, Today: Auckland City Mission has partnered with 99 to launch their most unusual Christmas appeal ever, entreating Kiwis to spend less – not more.
99’s smooth in-house production is equally unusual – and very affecting.
99 ECD Mick Stalker said: “The appeal aims to help turn Christmas waste into Christmas joy for Aucklanders in need. There’s More Than Enough Christmas To Go Around encourages Aucklanders to spend just a little less on the Christmas abundance, and provides helpful tips on how to achieve that.
“If we spend just a little less on gifts + food, and put it towards helping Aucklanders in need, we can help everyone have a Merry Xmas.”
Auckland City Mission fundraising team leader Alexis Sawyers said: “Every year, as Christmastime approaches, we tend to spend more on gifts then we planned and buy more food than we could ever eat.
“But if we can spend just a little less on gifts and food and instead put it towards helping Aucklanders in need, we can help everyone have a Merry Christmas.”
Stalker said: “If we can convert even a small percentage of gifts that are destined for landfill into meaningful donations, the world will be a better place.”
The campaign is fully integrated, thanks to support from Zenith Media and generous media partners, and includes OOH, bus backs, radio, online and TV.
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