Arrivals & Departures: Yahoo Platforms NZ welcomes New Yorker, taps head of media

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Yahoo Platforms has appointed a new account manager to their Auckland team. Odis Ponce joins from Yahoo’s New York office, where she worked across programmatic advertising in an optimisation strategist role. 

In the US, Ponce collaborated closely with the commercial teams, running numerous digital ad campaigns. “She also has a deep understanding of Yahoo products, working with project managers at the company to test and verify new product features,” says Yahoo Platforms NZ head of sales Arnaud Calonne.

Ponce said: “I am excited to join the New Zealand team and explore a new country and culture.

“My background in programmatic supply and optimisation strategy has allowed me to intimately understand the supply on-boarding process and the campaign management aspect of the BrightRoll DSP, which will make the transition quite smooth.”

Arnaud Calonne said the hire was an important addition to the team on the ground in New Zealand.

Hits the ground running
“Its fantastic that Odis has a strong understanding of the brand and a background in products that are crucial to the local market, including BrightRoll DSP,” he said.

“She will hit the ground running and bring a depth of expertise to the team that will be of great value to our agency and advertiser partners. We’re thrilled she’s made the move to join us, as we continue to grow and strengthen our programmatic offering in New Zealand.”

Ponce commenced with the Yahoo Platforms team this week.’s new head of media
Real estate property portal has appointed Sophie Radford as head of media in Auckland.

She was previously New Zealand sales director at Exponential NZ and has also held media roles at NZME.

She says she is intent on building strong strategic relationships, bringing added value to media agencies and companies. “Over the past two years, has transformed its digital platform and through its focus on their data management platform is able to validate data and provide deeper insights,” she says.

“The platform collects over 175 million pieces of information a day, meaning we have a sophisticated understanding of our users and clients.”

“We can provide a better service by packaging up offerings which leverage these well-

matched data sets,” says Sophie.

“With over one million unique browsers per month, can provide content-rich opportunities, or direct advertising to reach people at the relevant stage of their pathway to

purchasing or selling their property.”

The comms agencies
Dedicated only to property, is the official website of the New Zealand real estate industry. The PR agency is PPR. The ad agency is bcg2

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