AUCKLAND, Monday: Ponsonby indie YoungShand has created a new campaign for Oceania Healthcare’s Couples Care Suite offering, which allows aged couples to stay together if and when their needs increase.
The agency brought the campaign to life with The Duet, the love story of a couple held together through the years by love, togetherness – and a piano.
Marketing head Sandra Daniel said: “Oceania is committed to transforming the retirement and aged care experience with priority placed on both the physical and emotional wellbeing of our residents.
“Our Couples Care Suite offering is one example of how Oceania is challenging industry norms and putting our residents at the heart of every decision – by simply honouring love and protecting a couples’ right to age together. This work reflects the approach Oceania has to aged care; respect, humanity and innovation.”
“The campaign launched last weekend across TV, video on demand/online video & cinema.”
YoungShand ECD Corey said: “Couples Care Suites prevent older couples from losing their greatest support network – their partner.
“In a category where it seems the only way to communicate is by making older people look and feel ‘young and cool’, we’re proud to tell a story filled with dignity, empathy and grace, told by master storyteller Gregor Nicholas.”
YoungShand GM Emma Dalton said: “It was a joy to be a part of the creation of this campaign. Gregor and the team at Fish worked their magic and we’re really proud of the work.”
The campaign launched last weekend across TV, video on demand/online video & cinema.
Oceania: Sandra Daniel, Heike Middleton
Film Partner: Flying Fish
Director: Gregor Nicholas
Producer: Penelope Sinclair
Music Score: Pete Van Der Fluit, Liquid Studios
Sound Editor: Craig Matuschka, Liquid Studios
Photography: Paul Ross Jones, Match
Media Agency: Hearts & Science
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