UK-based online ad service Warc is inviting Kiwi ad people to sit in on a complimentary Warc webinar dissecting the ASB Bank’s groundbreaking Like Loan social media campaign.
Taking the floor will be ASB Bank’s Debbie Lowe (Manager of Digital Brand & Strategy), Murray Streets (Director of Strategy at Saatchi & Saatchi Auckland) and Fiona McLeod (Digital Client Director at Saatchi Auckland).
They will explain how their campaign generated 21,486 new leads and 229 new home loans. You will learn:
- How to monetise social media and create a direct link to earned media and sales
- How to overcome the internal IP, PR and legal challenges
- How to foster a client-agency relationship that delivers product innovation
The webinar date will air on Thursday 19 June at 2pm (NZST).
Contact enquiries@warc.com to register.
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