You’re invited: Saatchi & ASB talk social media

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UK-based online ad service Warc is inviting Kiwi ad people to sit in on a complimentary Warc webinar dissecting the ASB Bank’s groundbreaking Like Loan social media campaign.

Taking the floor will be ASB Bank’s Debbie Lowe (Manager of Digital Brand & Strategy), Murray Streets (Director of Strategy at Saatchi & Saatchi Auckland) and Fiona McLeod (Digital Client Director at Saatchi Auckland).

They will explain how their campaign generated 21,486 new leads and 229 new home loans. You will learn:

  • How to monetise social media and create a direct link to earned media and sales
  • How to overcome the internal IP, PR and legal challenges
  • How to foster a client-agency relationship that delivers product innovation

The webinar date will air on Thursday 19 June at 2pm (NZST).

Contact to register.

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