The most-watched Youtube ad in May was a US spot that pays tribute to our ‘Moms’ – as listed by Google and Adweek. M+AD found this chart on Slovenia’s Marketing Magazine (“The Voice of the Balkans”) website.
It features a lot of viral brands, such as GoPro, McDonald’s and P&G, but No 1 was Mullenlowe/Knoor’s #LoveAtFirstTaste, a charmingly simple spot that’s guaranteed to make you smile! (That’s it, above.)
Our list runs backwards from #10. To view them all, enter the italic name in the Youtube Search space, and hit the button (or go direct to the magazine website – scroll down for the link):
10. Cricket Wireless #PhotoMombing! Because Moms Are the Bomb! Creative Agency: Shareability California; Media: MEC. Views: 968,555
9. Temptations Cat Treats Catterbox, adam&eveDDB, Starcom (Buying), Mediacom (Planning). Views: 1 million
8. Benzac Things You Wish You Could Control In High School, BuzzFeed/Assembly. Views: 1.1 million
7. McDonald’s Angry Birds; Views: 2.1 million
6. GoPro Man and Grizzly Bear – Adventures with Bella; GoPro Original Productions/IPG Mediabrands. Views: 2.6 million
5. Lufthansa Everyone’s Fanhansa; Kolle Rebbe; Views: 3.3 million
4. GoPro GoPro Awards: On a Rocket Launch to Space; GoPro Original Productions/IPG Mediabrands. Views: 3.9 million
3. P&G Thank You, Mom – Strong; Wieden + Kennedy. Views: 5.4 million
2. Evian Baby Bay; BETC/Group M. Views: 7.2 million
1. Knorr’s #LoveAtFirstTaste; Mullenlowe/PHD, Mindshare & Reprise Media. Views: 33.2 million
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