Y&R on fire in NYC

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Y&R Auckland & Wellington blitzed the NZ field at the fourth round of One Show finalists in New York, picking up four finalist spots (two in Branded Entertainment; two in PR). The only other NZ agencies through were DDB (in Branded Entertainment) and FCB (in Radio).

After four rounds: Y&R 6, Saatchi & Saatchi 4, Colenso & Special 3, DDB 2.


Y&R: Burger King DIY McWhoppers
Y&R: Jaguar Actual Reality
DDB Group: Sky TV Unforgotten Soldiers


Y&R: Burger King The McWhopper Proposal
Y&R Wellington: Brake Living Memories


FCB: Paper Plus Group Read Better Stories.

The winners in all categories will be announced in New York City on Wednesday-Friday 11-13 May.

Earlier coverage:

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