Y&R Auckland & Wellington blitzed the NZ field at the fourth round of One Show finalists in New York, picking up four finalist spots (two in Branded Entertainment; two in PR). The only other NZ agencies through were DDB (in Branded Entertainment) and FCB (in Radio).
After four rounds: Y&R 6, Saatchi & Saatchi 4, Colenso & Special 3, DDB 2.
BRANDED ENTERTAINMENT
Y&R: Burger King DIY McWhoppers
Y&R: Jaguar Actual Reality
DDB Group: Sky TV Unforgotten Soldiers
PUBLIC RELATIONS
Y&R: Burger King The McWhopper Proposal
Y&R Wellington: Brake Living Memories
RADIO
FCB: Paper Plus Group Read Better Stories.
The winners in all categories will be announced in New York City on Wednesday-Friday 11-13 May.
Earlier coverage:
- one-show-taps-colenso-saatchi-special-ddb-in-2nd-shortlist
- one-show-taps-kiwi-finalists
- colenso-into-the-one-show-film-shortlist
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