Arrivals & Departures: Y&R names Tom Paine & Kim Pick as joint creative leaders

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Y&R New Zealand has announced the appointment of Kim Pick and Tom Paine as joint creative leaders, following Josh Moore’s departure as CCO.

With over 20 years of global advertising experience on some of the world’s biggest brands, Pick has worked at leading agencies in Australia, Singapore, London, New York and New Zealand.

She now works alongside Tom Paine, leading the creative for both the Auckland and Wellington offices.

Kim Pick said: “Together, Josh, Tom and the team at Y&R have created a string of standout, stellar campaigns, as well as a can-do culture that delivers for our clients.

“So, I’m pleased to have the opportunity to step in and work alongside Tom on some really exciting projects, to see where we can take things next for our clients’ business, and to make a difference on some important issues.”


“Kim and Tom have a complementary set of skills that will drive our creative department forward.”


Tom Paine has been with Y&R for seven years (with the last 18 months as ECD), and has amassed a client roster that includes recent partners Countdown and Burger King.

In 2016, he was ranked the World’s #1 Creative Director (Big Won Report), and was instrumental in leading Y&R NZ to Agency of the Year titles at D&AD, AWARD, and Campaign Brief, and the

2017 North American Grand Effie.

Tom Paine said: “The agency today is barely recognisable from when Josh and I started, and I’m extremely proud of what we’ve built: a unique culture and an enviable client list.

“Kim is undeniably a creative force and adept at making clients and consumers cry happy tears. I’d be hardpressed to find a more suitable partner to help script the next chapter.”

Y&R NZ MD Jono Key said: “Tom and I have worked together for the last six years, and we’ve had a lot of fun growing the business. In a very short time, Kim has a made a big impact within the agency as well as with clients. Kim and Tom have a complementary set of skills that will drive our creative department forward.”


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