New Zealand’s first 2016 Cannes Grand Prix has been awarded overnight in the Print & Publishing category to Y&R’s celebrated Burger King McWhopper campaign.
“The jury chose McWhopper because it had the ability to start the conversation and be the linchpin of a master campaign,” commented jury president Joji Jacob (ECD of DDB Singapore).
FCB won a Gold Lion and a Silver Lion – both for Paradise Hill It’s Not OK.
The Print & Publishing judges received 3777 entries and awarded 80 Lions.
Share this Post
