Y&R’s McWhopper wins Print Grand Prix, FCB takes Gold & Silver

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New Zealand’s first 2016 Cannes Grand Prix has been awarded overnight in the Print & Publishing category to Y&R’s celebrated Burger King McWhopper campaign.

“The jury chose McWhopper because it had the ability to start the conversation and be the linchpin of a master campaign,” commented jury president Joji Jacob (ECD of DDB Singapore).

FCB won a Gold Lion and a Silver Lion – both for Paradise Hill It’s Not OK.

The Print & Publishing judges received 3777 entries and awarded 80 Lions.

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