3 Pencils for NZ on Day One

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NZ has three Pencil winners (the colour will be announced next month) from the first day of results from D&AD London. Australian agencies notched four.

In total, 78 Pencils were awarded in Press Advertising, Radio Advertising, Mobile Marketing, Writing for Design on Day One.

The first set of D&AD Pencil winners for 2016 were announced overnight, but entrants will have to wait until the award ceremony at Battersea Evolution on Thursday 19 May to find out which colour Pencil (Wood, Graphite, Yellow, White or Black) they’ve won.

The UK leads the list so far with 21 Pencils, the US has 15, South Africa 8, Singapore 6. All Pencil winners will appear in the 54th D&AD Annual published later this year.

There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at seven. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.

“Take a walk through the displays, or stop by some of the screening rooms at The Old Truman Brewery and you will see how fantastic over 26,000 pieces of the world’s best creative work look side by side,” said D&AD ceo Tim Lindsay.

The NZ Pencil winners from Day One:

  • Mobile Marketing: Saatchi & Saatchi’s ASB Bank Clever Kash in Innovative Use of Mobile Technology
  • Press Advertising: Y&R’s Burger King McWhopper
  • Press Advertising: Colenso BBDO’s NZ Breast Cancer Foundation’s A Cream That Gives You Wrinkles
  • For behind-the-scenes insight on what’s been going on in the last 24 hours at D&AD, take a look at today’s round-up video at this link: https://goo.gl/62rER7
  • To keep up with all the latest from D&AD judging, look out for the official #DandAD16 hashtag on Twitter, or follow the live-blog at www.dandad.org/en/d-ad-festival-hub

See the full results here


Wood Pencils: Equivalent to Bronze. Worthy of a place in the D&AD Annual.
Graphite Pencils: Equivalent to Silver. Standout work, beautifully executed with an original and inspiring idea at its core.
Yellow Pencils: Awarded to the work that is judged to be the best in the world, selected from projects that receive a Nomination during judging.
Black Pencils: The ultimate creative accolade, reserved for work that is groundbreaking in its field. Only a handful of Black Pencils are awarded each year, if any.
White Pencils: This year will see an expansion of the White Pencil concept, with the introduction of the D&AD Impact Awards in partnership with Advertising Week parent Stillwell Partners. These standalone awards will identify and celebrate real-world achievements generated through creativity across 12 categories. They are open to any agency, studio, media owner, publisher, startup or brand that has made a positive change to people’s lives and contributed towards a sustainable future, shining a light on the power of creativity to positively affect the way the world works. Submissions open today (Wednesday 20 April).

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