99 boosts performance

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AUCKLAND, Monday: 99 has taken on comms consultant Nina Bialostocki as director of performance. 99 MD Troy Fuller said: “Nina brings over 25 years of experience in media, advertising, consulting & marketing communications both locally and internationally. Her expertise in creating strategies using technology and data will add even more value to 99’s offering.

“Nina’s role will span intelligence, performance and martech. Her initial focus will be on driving intelligence deeper into the business, and will then shift to looking at potential structural, procedural and cultural changes to how we measure the effectiveness of our work at 99.

“Nina’s skillset will complement and enhance the creative as we continue to understand more deeply where to reach customers at the points of greatest impact, what’s working best, and how we might best adapt.”

“The appointment of Nina to this role follows a successful start to 2019 for 99, with Farmers, Kiwibank and a host of other clients won. Having her kind of expertise at 318, reinforces 99’s evolution into a creative agency with customer at the core.”

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