PHD Group’s digital division PHDIQ has promoted digital director Mike Harland to the new role of head of online content: The Mt Eden-based agency says the appointment is intended to better meet clients’ changing needs amid the ongoing digital revolution.
Jane Stanley, managing director of PHDIQ and group strategy director, says the new role acknowledges the fundamental importance of digital expertise in almost every client campaign, and recognises Harland’s incredible contribution since joining the team in 2011.
“In positioning ourselves as the ‘agency of the future’, it is vital we provide second-to-none online solutions,” she said. “More and more, the world is becoming digitised, socialised and connected.
“We’ve always had a strong paid digital media arm to the business – one of the largest in NZ – but increasingly our clients were asking us to deliver the content strategy that sits behind that media placement. We’ve successfully been doing this for a few years within our current structure, but we’ve now decided to formalise this and build it into the future.
“We’re thrilled to appoint Mike to this crucial role. He has proven himself as a highly strategic online content strategist, who delivers outstanding results for clients. His appointment will continue to grow our Connected Specialist offering, adding a greater depth of expertise to our multi-channel approach.”
Harland, who worked at Mindshare in the UK for seven years before returning home to New Zealand, says he is excited to be in a role that’s all about maximising results of online content.
“This is a fantastic opportunity to offer clients digital content that is truly insight based, creative and results driven,” he said. “Any agency can step into the online content space, but unless you really understand it in-depth, a client could end up with an expensive piece of content and 100 views on YouTube. The expertise our team offers ensures this doesn’t happen. We offer everything from high-level content strategy through to the development and project management of the content itself.”
PHDIQ specialises in both traditional and non-traditional digital solutions; since being established in 2007, it has grown to 21 team members – a dedicated group of specialists across digital strategy, planning and buying, content development, social media and search.
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