Tegel opts for the Tried & True approach

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Fledgling Auckland design agency Tried & True has been charged with giving our number one chicken brand a new look. Tried & True has already been involved in rebranding work on Fonterra, Pernod Ricard, United Fisheries and Pask Winery. But getting Tegel is a real feather in its cap.

Nissan pranks emerge Olympics brand winner 

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A cheeky Olympic campaign seems to have worked for Nissan UK where its car commercials have been a runaway success. Since the Games ended ad-trackers have crunched the data and say Nissan stood out as a brand winner for its marketing campaign.

Orcon/Mango find their modem art winner

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Aucklander Anna Phillips has emerged as the winner of an Orcon-sponsored challenge for New Zealanders to design their own modem. Anna will see her winning design printed on a one-off modem and a year’s free broadband.

Kiwi creative centre stage at AD STARS Festival

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The 9th annual AD STARS festival is underway in Busan, South Korea, with a kiwi adman down as one of the keynote speakers. Wayne Pick, Creative Director at Colenso BBDO/Proximity Auckland is there to share examples of brands with purpose.