You know it’s been a fairly quiet start to the new year when there’s only a few items good enough to make the first issue of M+AD in 2016.

Auckland-based digital sales house Ad2one has been purchased by Gravity4 – a US headquartered global company that describes itself as “the world’s first high-frequency marketing cloud”. Gravity4 also made its intentions clear in this part of the world by buying Ad2One Australia.

After a revamp of categories for the 2015 NZ Radio Awards has announced its 2016 call for entries – with just one change: The addition of a new category – Best Promotion.

The One Club New York has set Friday 29 January as the final deadline for the 2016 One Show.

NZW-based NZ-founded Goodoil Films is 2015’s highest ranking – equal 3rd – Australasian production company in Campaign Brief’s global list issued by Best Ads over the weekend. Goodoil director Hamish Rothwell was named No 1 director in 2015.

This is the last 2015 edition of M+AD’s daily newsletter. We’re taking a break and will return on Monday 11 January.

A collaboration between Fullers ferries and Newmarket-based digital agency Motion Sickness Studios has produced documentary-like content illustrating that – when it involves the Hauraki Gulf – the journey is just as important as the destination. 

M+AD reminds readers that the entry deadline for the 2016 Axis Awards looms large in the new year – the closing date is Tuesday 19 January.

Thanks to a partnership between AUT and iSite Media one clever creative concept from two AUT students will soon see their Vitafresh ads plastered on bus backs and billboards all over town. 

Auckland-based digital media provider Exponential – part of the Exponential global group – told a packed Auckland meeting of ad people at the Roxy Lounge that “engagement is key to the customer journey”.