MediaWorks Radio this week launched New Zealand’s newest radio network, Magic, which targets all people 50-69 year-olds, and celebrates the music and culture that shaped this audience’s formative years with a playlist that ranges from Elvis to the Bee Gees and The Everly Brothers.
Arrivals & Departures
Women now outnumber men on TVNZ board: Sussan Turner has been appointed to the board of TVNZ, eight months after she stepped down as MediaWorks group chief executive.
Richer, deeper engagement
Exponential Interactive NZ has unveiled its new proprietary, scalable video ad formats, VDX – which allows single brand experience across multiple screens, and provides ad experiences aimed to drive deeper, authentic audience engagement.
Colenso, Clemenger, O&M, DDB, FCB win at D&AD
New Zealand agencies picked up 15 more Pencils on the final day of D&AD judging in London, bringing the NZ haul to 22.
Helping Kiwi women put their best face forward
A groundbreaking new campaign from creative retail agency specialists .99, in partnership with Maybelline New York, is set to make frustration and buyers’ remorse a thing of the past for foundation-wearing New Zealanders.
It’s showtime!
Make sure you polish your shoes for tonight’s sold-out Beacon Awards 2015 (held in association with NZME), suggests CAANZ events manager Natashia Stichbury. “You may just win $1000 in the Best Dressed category at this evening.”
S&P wins tourism digital pitch
Incumbent Sugar&Partners have beaten back three unnamed agencies in New Zealand to secure the South Australia Tourism account – this time for a digitally led interactive campaign.
The truth hurts when you ask the wrong question
By Bryan Melmed, VP Insights, Exponential: In Douglas Adams’ The Hitchhikers Guide to the Galaxy, a super computer named Deep Thought takes seven and a half million years to give his famous answer to the meaning of life. Which, if you missed it, was ‘42’.
Where eagles fly
New Zealand Golf has forged a two-year partnership with NZME Radio and its lead brand Newstalk ZB, targeting all those who love golf.
Colenso, Whybin, Alt win at D&AD
Colenso BBDO has won three Pencils in the Radio category on the first day of D&AD judging in London – two were for Mars K9FM, the other for Mars Talkies. Whybin\TBWA\Dan Auckland won one Pencil for NZME Talk Rugby Like a Pro in the Writing for Design category, and Alt Group Auckland picked up one Pencil for Twenty Six Characters […]
