Auckland-based marketing consultancy the Dept. has forged a deal with global crowdsourcing creative agency eYeka, spearheading an innovative approach to marketing that generates better marketing ideas and greater audience engagement.
Mag & newspaper readership & audits out now
The latest Magazine and Newspaper readership and circulation figures have gone live at noon today. At first glance, the figures look very similar to last year’s Q4 release.
Upskilling in marketing is #1 aim for SMEs
NZ small and medium-size businesses rank marketing as the number one skill they feel the need to improve on for the success of their business, according to the annual Yellow NZ Business Confidence Survey, issued yesterday.
Special creates new campaign as 2degrees reinvents the phone plan
Special Group has created a major cross-media campaign to help 2degrees launch its brand new pay monthly plans which the telco promises will reinvent the phone plan – huge data and unlimited calls plus the end of the archaic 24 month or 12 month contract. Customers can also get a new smartphone every year for just $10 a month plus […]
Clemenger Mistakes stars in AWARD Film finals
NZ agencies has scored eight finalist spots in the Film & TV division of Australia’s AWARD Awards. Clemenger BBDO leads the way with three spots, Saatchi & Saatchi has two, as does DDB; Colenso has one.
Former Mojo ECD shoots Hallensteins in Cuba
Lead singer Danny O’Donoghue of multi-platinum band The Script stars in Hallenstein Brothers latest campaign created by Lachlan McPherson & Friends (the new Auckland agency formed by ECD Lachlan McPherson and star creative Mikhail Gherman when Mojo NZ folded in 2012) and filmed in Cuba.
DDB’s dollar-shaving film unit thrives
Six months after launch, DDB says its dedicated, in-house content production unit, Maker, designed to create quick turnaround digital content for clients, is proving a big success and experiencing increasing demand.
No mass reach this year without Digital?
In 2015 advertisers will be unable to achieve mass reach without Digital, according to the NZ Interactive Advertising Bureau. Digital advertising’s explosive growth continued unabated in New Zealand in Q4 2014, reaching a record $168m (a 32% year-on-year increase), according to the latest IAB/PwC Revenue Report.
Arrivals & Departures
Boyd PR appoints China specialist: Auckland-based public relations consultancy BPR has appointed Zhao Ling as an account manager, charged with focusing on opportunities with China.
Young Lions Health Awards launched
CANNES: Lions Health together with UNICEF and Unilever have launched the Young Lions Health Award, an new competition for young creatives and marketers that aims to improve challenges facing global health systems in developing countries.
