AUCKLAND, Today: McDonald’s and OMD have brought Coca-Cola®’s colour-changing cups to life in the real world with a bold Feast Mode outdoor campaign. The activation covers 110 panels across Auckland, Wellington, and Christchurch, including lenticular bus panels and underpass takeovers.
Gold, Silver, Bronze awards debut in TDC72
NEW YORK, Today: For the first time in its 80-year history, the Type Directors Club will present physical Gold, Silver, and Bronze awards, beginning with the TDC72 competition.
Prime Minister documentary smashes NZ box office
AUCKLAND, Today: PRIME MINISTER has smashed records, pulling in $417,000 in its first week at the box office. Cinemas report sensational responses, with some audiences even breaking into spontaneous applause after screenings.
Arrivals & Departures: NZME appoints Deep Balsara to lead programmatic growth
AUCKLAND, Today: NZME has brought on board Deep Balsara as Programmatic Manager, a brand-new role within its Agency team designed to boost programmatic strategy and strengthen its growing advertising offering.
The Sweetshop earns global B Corp status
AUCKLAND, Today: How you do anything is how you do everything. In art or storytelling, that feels natural. But when running a business, suddenly it’s all “efficiency, productivity, profit” — heart often gets sidelined.
Ozzy Osbourne takes over Auckland skyline for The Rock 2000 showdown
AUCKLAND, Today: Hundreds of thousands of Kiwi rock fans cast their votes again this year for The Rock 2000 — the month-long countdown where 2,000 tracks are analysed daily, celebrated like sport, and worshipped like religion.
RealNZ celebrates completion of Earnslaw’s largest-ever refit
QUEENSTOWN, Today: After nearly 20 weeks away, the iconic horn of the TSS Earnslaw is back in Queenstown today. The historic steamship resumes sailings to Walter Peak, perfectly timed for the last days of school holidays.
Curious Nation launches activation effectiveness barometer
AUCKLAND, Today: Marketers are under growing pressure to prove returns, and now there’s a new tool to help. The first benchmarking study across Australia and New Zealand looks at how below-the-line (BTL) activations are measured, valued, and prioritised.
Westpac and Saatchi bring fright with insight
AUCKLAND, Today: Westpac NZ and Saatchi & Saatchi NZ have teamed up on Fear-Free Credit, a horror-inspired campaign showing young Kiwis that credit cards don’t need to be terrifying. Media was led by Spark Foundry NZ, with Digitas NZ handling customer experience.
Arrivals & Departures: Sweetshop welcomes cinematic humour with Beatrice Pegard
AUCKLAND, Today: The Sweetshop has added filmmaker Beatrice Pegard to its roster across New Zealand, Australia, and Asia. She brings a distinctive mix of charm, cinematic flair, and sharp comedic timing to every project.
