BCG2 makes a little miracle happen

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AUCKLAND, Today: Ponsony indie BCG2 has completed a rebrand of the not-for-profit Neonatal Trust. The charity supports parents and whānau who have been thrust into the world of Newborn Intensive Care Units (NICU) or Special Care Baby Units (SCBU) with premature or unwell babies.

Go Media Launches Good Impressions initiative (updated)

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AUCKLAND, Today: Outdoor maestro Go Media has this week held events in Wellington, Christchurch, and Auckland to launch Good Impressions. GM Simon Teagle said: “Good Impressions enables our customers to play an active role in donating advertising exposure on our digital billboards to organisations that are achieving positive social outcomes across Aotearoa”.

TAB and Chemistry consider the odds

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AUCKLAND, Today: Freemans Bay creative shop Chemistry and the TAB will be greeting the Ireland rugby team to the Queen City this week is a series of “cheeky” reminders how tough the games will be.

JCDecaux enlists Mike Brown

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AUCKLAND, Today: JCDecaux New Zealand has announced the appointment of Mike Brown to the role of account director – direct, bringing two decades of outdoor media sales experience with him.

NZME celebrates digital sub milestone

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AUCKLAND, Wednesday: NZME is celebrating reaching 100,000 paid digital subscriptions. Including those who receive NZ Herald Premium access as part of their print subscription, NZME now has more than 155,000 digital subscriptions.

oOh!media takes Boss to the streets

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AUCKLAND, Wednesday: oOh!media, Suntory Boss Coffee and OMD are bringing a slice of Tokyo’s Shibuya business district to the streets of Auckland with a Japanese vending machine full-shelter takeover on Queen St.

Working class hero

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AUCKLAND, Today: “While statistically there’s very little actual danger involved in sitting behind a desk, all those coffee breaks, and PowerPoint presentations can really take their toll,” writes business columnist Paul Catmur in the weekend’s Herald On Sunday.