AUCKLAND, Today: Big news for food lovers, the world’s most prestigious dining guide is coming to Aotearoa. Michelin has announced the launch of The MICHELIN Guide New Zealand, marking its first-ever move into Oceania.
McDonald’s takes its biggest burger nationwide in bold new campaign from DDB Group Aotearoa
AUCKLAND, Today: McDonald’s New Zealand and DDB Group Aotearoa have gone all out, turning the launch of Macca’s biggest-ever burger into a full-blown road trip across the North Island. The campaign is pure Kiwi spectacle, big, bold and seriously shareable.
ANZ and TBWA\NZ celebrate Tāmaki Makaurau’s heart with Auckland Forever
AUCKLAND, Today: ANZ Bank New Zealand has teamed up with TBWA\New Zealand for a new campaign celebrating the heart and soul of Tāmaki Makaurau as Auckland FC kicks off its second A-League season.
Arrivals & Departures: Former Howatson+Company leader Jeremy Hogg steps into top creative role at M+C Saatchi
AUCKLAND, Today: M+C Saatchi Group ANZ has added more creative firepower with the appointment of Jeremy Hogg as National Executive Creative Director, bolstering its leadership across Australia and New Zealand.
Amplify dominates TikTok Awards shortlist with four creator nominations
AUCKLAND, Today: Amplify is proving once again why it’s a force in the creator world, with four of its talents landing nominations in the 2025 TikTok Awards – including the big one, Creator of the Year.
Programmatic OOH helps brands cut through the Black Friday chaos
AUCKLAND, Today: Black Friday isn’t just busy, it’s chaos. Everyone’s shouting for attention, every feed is flooded, and every ad dollar’s sweating to deliver. Yet, one powerful channel still gets overlooked: out-of-home (OOH).
Sleep vs Sloth turns snoozing into sport as Healtheries gets Kiwis talking about sleep
AUCKLAND, Today: Healtheries and TBWA\New Zealand flipped bedtime on its head with Sleep vs Sloth, a world-first showdown that pitted New Zealand’s best sleeper against one of nature’s most famous nappers, a real Costa Rican sloth.
Kindness Collective spreads holiday magic with help from Pead, PHD and Foodstuffs (Updated)
AUCKLAND, Today: PHD teamed up with media mates across Aotearoa to help Kindness Collective smash records with The PJ Project—warming up 28,173 kids this winter.
Thompson Spencer to Lead Musashi’s UAE Launch
AUCKLAND, Today: Sports nutrition brand Musashi has selected full-funnel agency Thompson Spencer to spearhead its expansion into the Middle East. The move, which starts in the UAE, came after a competitive pitch process.
The quiet heroes behind plasma donation step into the spotlight
AUCKLAND, Today: New Zealand Blood Service has kicked off a nationwide campaign with Remade, shining a light on plasma donation and encouraging more Kiwis to roll up their sleeves.
