AUCKLAND, Today: A behavioural economics case study, written by Ogilvy NZ head of behavioural science Vishal George, features in the first 2019 issue of the NZ Research Association’s online magazine InterVIEW (scroll down for the link).
Shotover Media shoots alpine vistas for Heliworks
QUEENSTOWN, Tuesday: Local filmmaker Shotover Media has taken to the skies to create dynamic online content films for helicopter & aviation company Heliworks, also based in Queenstown.
Adfest taps the Ringmaster
BANGKOK, Today: Adfest Thailand has again appointed Cirkus Auckland producer Marko Klijn to present the World Animation Domination session in Pattaya next month.
Summer stunt reels in the fish-lovers
AUCKLAND, Monday: Special Group and Pead PR have collaborated to produce a Uber Eats/McDonald’s stunt that’s currently turning heads in the summertime crowds on Tamaki Drive at Mission Bay.
Badger’s Joblist ad a cut above
AUCKLAND, Monday: Karangahape Rd-based indie Badger has created a new tvc for online marketplace Joblist, which promotes the “eager experts” standing by to do the jobs viewers can’t.
Layout nous a winner at Weekend Herald
AUCKLAND, Monday: The mystery Herald backroom maestro who assembled the weekend’s striking Cirque du Soleil/Rod Emmerson DPS has stepped forward to take the kudos he deserves.
South Island agency scores under the posts
CHRISTCHURCH, Today: Canterbury-based Strategy Creative has won the Canterbury Rugby Football Union account after a competitive pitch process.
Little Giant wins TVNZ project launch
AUCKLAND, Today: Little Giant, Linked by Isobar will be the digital partner for the launch of TVNZ’s youth-focused online content platform Re: News after winning a competitive pitch.
Home of the brave
AUCKLAND, Today: Design craft and management bravery were on full display in yesterday’s Herald on Sunday, which featured an outstanding example of how ads can be made to integrate with editorial.
Déjà brew
AUCKLAND, Today: Shopper marketing agency Energi has created (and crated!) its own in-house beer brand, intended to lubricate “new relationships and rekindle old ones”.
