Saatchi NZ wins global brand agency pitch

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Saatchi & Saatchi New Zealand has beaten off three Australian agencies to win the final pitch as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid-2017.

Ad revenue drives TVNZ first-half profit 

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Increased advertising revenue and lower operational expenses lifted TVNZ’s earnings performance for the six months ended December – with the company reporting EBITDAF of $30.2 million, up $4.5 million (17.4%) on the same period last year.

MA puts AI and Voice in focus

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The Marketing Association is bringing back Digital Day Out with a focus on ‘digital conversations, human connections’ as AI and voice interfaces completely change the nature of customer journeys.