Digital agency shoots safety flag campaign

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International express services provider DHL is celebrating its 15-year partnership with Surf Life Saving NZ with a $10,000 virtual treasure hunt for New Zealanders all over the country, organised by Auckland digital agency Darkhorse.

Ad legend launches entrepreneurship education programme

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Aspiring and seasoned entrepreneurs alike can see their business ideas reach new heights thanks to two high-profile business leaders who have developed an entrepreneurial education programme that aims to put New Zealand at the top of the world map when it comes to innovation.

IABNZ addresses ad fraud scourge with roll out of ads.txt 

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Auckland, March 6: IAB New Zealand announced today (via a trade-media press release) that it is working with major New Zealand publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem.