Digital media under the microscope

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KPEX (aka the Kiwi Premium Advertising Exchange) is inviting agencies, media, and research outfits to a one-hour session aimed at promoting better understanding of digital media, run by KPEX ceo Richard Thompson.

Programmatic takes centre stage

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This year’s MMS Programmatic Summit – to be held in the Maritime Room in Auckland’s Viaduct Harbour from 8.30am to 6pm on Wednesday 20 September – aims to unlock the secrets of programmatic marketing, putting it into simple language and provide simple strategies to help for the marketing mix.

Public Service announcement

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By Joanna Hunkin: Do not. I repeat do NOT watch Designated Survivor. Netflix has been recommending I give it a go. It stars Kiefer Sutherland … how bad could it be? The answer is very, very bad. It starts off implausible and gets more ridiculous from there, veering between painfully earnest and comically obvious.