Y&R has devised a cunning plan to promote Meadow Fresh’s new authentic Greek yoghurt – by enlisting an endorsement from somebody called “Gwyneth”, then leaving the star out of their ad.
VeNA ties knot with digital sports content giant
Local ad tech platform VeNA (offices in Auckland, Singapore and Sydney), and digital sports content & media company Perform Group, have unveiled an advertising representation agreement for New Zealand, which the partners say will open up a wider range of possibilities for brands to reach sports fans and predominantly male audiences.
Scissors, glue, and NZME
Shopping site GrabOne reckons its new interactive campaign – created in-house – will help New Zealanders to ‘spend less’ this Christmas. Entrants need only scissors, glue, and their local NZME newspaper.
Colenso takes new Fonterra campaign to the regions (updated)
The commercial’s title says it all: Made by Many is the tale of the Fonterra people and the animals that make and prepare our milk – the tanker drivers, tyre makers, the bottle filler-uppers, the bakers, the guys who build fridges, the dairy owners, the farmers and chief cheeses, “all working together, to keep things turning”.
Eleven PR launches Krispy Kreme in NZ (updated)
TBWA Group division Eleven PR has been appointed to launch the iconic Krispy Kreme doughnut brand in New Zealand.
Ogilvy shoots rookie cop drive (updated)
Ogilvy has launched what it’s calling ‘The ‘World’s Most Entertaining Police Recruitment Video’for the NZ Police’s latest recruitment drive in a bid to attract hundreds of new cops to apply.
Republik enlists Al Brown & Reg to launch NZ King Salmon’s Manuka range
Freemans Bay indie Republik and client NZ King Salmon have partnered with Al Brown and his best mate Reg to launch their new Manuka range of King Salmon products.
FCB’s Jolt wins Audi
FCB has formed Jolt, a new agency created specifically to take over the newly won Audi account – bringing to an end Audi’s decade-long relationship with bcg2. FCB Media will, however, retain a link with Audi through the European Motor Distributors account.
They came for the ticket but stayed for the spread
Sydney-based Kiwi director Hamish Rothwell – a star on the roster at Goodoil Australia – has shot a new Christmas-flavoured spot for Australia-based discount supermarket chain Aldi.
User-generated campaign takes a bow-wow
Peer-to-peer marketplace Harmoney turned the mic to its borrowers when it created a user-generated advertising and marketing campaign called Make it Happen.
