Social media is a thriving business driver for New Zealand enterprises and one that was the topic of hot discussion at the Social Media Conference 2017 – The Evolution (#SMCNZ17) over the weekend.

RESTON, VA, September 17 – Cross-platform measurement company comScore has extended access to its free viewability measurement solution around the globe. First announced in April, comScore Viewability has completed live testing by worldwide advertisers, agencies, publishers and ad networks, and is now broadly available.

Bauer Media Australia and NZ have made sweeping changes to their executve teams on both sides of the Tasman, unveiled over the weekend by NZ & Australian ceo Paul Dykzeul (who was himself appointed only in June, when he replaced Nick Chan, who departed in the wake of the Rebel Wilson defamation case).

FCB provided much of the creative power behind Mercury’s Supreme Award-winning Energy Made Wonderful initiative at last night’s 2017 TVNZ-NZ Marketing Awards in Auckland.

Y&R and its media arm Y&R Engage have won a pitch – against Special Group and 99 – for Go Healthy, a Hutt Valley-based supplier of a wide range of premium health supplements.

Colmar Brunton has won Bronze at the global Esomar Research Effectiveness Awards, held in Amsterdam yesterday at the 70th Anniversary Esomar Congress.

2degrees has appointed DDB as its brand agency, filling the void left by Special Group which the telco abruptly abandoned back in July. There was no pitch.

New York, 14 September – The Cannes Lions organisation is to create a Sustainable Development Goals Lion for the 2018 festival. The plan was unveiled at the 72nd session of the UN General Assembly.