“Following Nielsen’s online net ratings data release, many were questioning where KPEX sits in the picture, so we take a look at comScore’s picture of the top 100 desk top and mobile properties among NZ consumers.,” writes b2b marketer Michael Lams.
ad2one signs new online ad intel site
Auckland-based digital advertising sales company Ad2one has signed a partnership agreement with NZ online shopping intelligence site PriceMe for the rights to sell onsite advertising/programmatic, uncoupled data and audience retargeting across PriceMe audiences.
MotorSport NZ Awards salute media action
MotorSport New Zealand presented five awards to journalists, producers, communicators and photographers from around the country in recognition of the imagery and content captured and created over the past year which conveyed New Zealand motorsport news to fans at home and overseas.
DDB NZ #2 at Australia’s AWARD, Clemenger #3 (updated)
DDB NZ came out of Friday’s Australian AWARD Awards ranked at No 2 Agency of the Year, while Clemenger BBDO|Touchcast Wellington came in 3rd – and scored a Gold Pencil for NZTA Hello.
PR Awards taps two social shapeshifters
Two campaigns demonstrating the real impact public relations can have on social change share the Supreme Award in the 2017 Public Relations Institute of New Zealand (PRINZ) Awards, celebrated in Christchurch last night.
Arrivals & Departures: MBM strengthens the front bench
New Zealand’s largest indie media agency MBM has made significant changes, drawing on expertise and performance from within to cement in place a new-look, five-strong management team.
Witherspoon v Bieber: What celebrities can teach NZ about social media marketing strategy
Reese Witherspoon’s engaging posts resoundingly beat Justin Bieber’s large following when it comes to impact on Kiwis on social media, according to new research from Kantar TNS New Zealand.
Google tracks credit cards to prove ads work
SAN FRANCISCO, May 26: Google is to use billions of credit card transactions in an effort to prove that ads shown to users are driving purchase – even in offline stores – in a move that has sparked criticism for its impact on user privacy.
Eden Park takes a punt on small Christchurch agency
Christchurch-based boutique shop Q Brand Agency is celebrating the launch of its latest campaign – the branding of the Our Neighbourhood project for Auckland’s Eden Park.
Zane Furtado won IAB in a walk
Acquire Online programmatic director Zane Furtado last night walked away from the inaugural IAB Awards dinner at Motat with the Grand Prix tucked under his belt – the result of a strong performance the Senior Ad-Ops category.