Infamous men’s magazine Playboy is to bring back the nudes exactly 12 months after ditching them in what appears to be a failed attempt to attract new Gen Y readers and more mainstream advertisers.
Val Morgan launches new audience insights tool
Val Morgan, New Zealand’s largest cinema advertising network, has today gone live with CineTAM PLUS, a programme which it says will provide advertisers and media agencies with behavioural data around the cinema occasion and unlock a new level of insight and targeting.
PHD named Global Media Agency of the Year
Media network PHD, part of Omnicom Media Group, has been named Global Media Agency of the Year by US trade magazine Adweek.
NEON cowboy
Sky sent out 120 t-shirts to entertainment media – including, as you can see, M+AD ed David Gapes – from print/radio/online for its NEO channel’s 2nd birthday.
Fish signs Christine Jeffs
Ponsonby-based Flying Fish has signed acclaimed New Zealand filmmaker Christine Jeffs to their roster, turning their ongoing relationship into a formal one.
Who’s turning big data into smart data well?
Insurance companies, banks, airlines and some retailers are turning big data into smart data well, Datamine consultant Tony Mitchell told Research Association New Zealand members last night.
A Reminder
Entries to the 2017 NZ Radio Awards close in three weeks, on Monday 6 March at 5pm. There is a late entry date – Friday 10 March – for those that need extra time (but a late fee applies).
Arrivals & Departures: FCB Media updates management team, Thrive PR taps Lucy Kennedy, Augusto goes global
FCB Media has today announced the appointment of Rufus Chuter to the position of managing director and Angela Spain to head of brand experience.
Axis 2017 warms up with Q&A
“The theme for Axis this year is about winning at your local, so we’re all going down to the pub!” reads the latest CAANZ Pigeon Post, announcing the date and venue of next week’s Q&A with creative adman Peter Vegas at the helm.
More APAC email, fewer clicks
Hong Kong, Feb 15 – UK ad site Warc reports that businesses across Asia-Pacific are sending more emails than ever, a new report says, adding that while click-through rates are dropping marketers should not necessarily be alarmed by this development.
