Cleanout at the top

Editor Colmar Brunton's TVC Top10, TVCs, News Make a Comment

Three brand-new ads have surged straight to the top this month – on debut! Lotto’s dramatic new spot Imagine has really moved the audiences, who have sent it directly to No 1.

Close behind are Tower and Air NZ. These three have displaced former favourites Piggy Sue, Ritchie McCaw, and My BP story.

Sadly, NZ Post, KFC and DB Export have dropped out of sight.


1. Lotto Pirate Ship

  • “Awesome because the whole ad tells a story, it has NZ voices, great to see whole generations of family together. It has a happy ending, great music and is very imaginative.”
  • “I can empathise with the situation and would love to have something similar happen to me.”
  • “It is well done and gives you something to hope for, plus the little boy is so convincing.”
  • “It’s a lovely ad and brings a tear to my eye every time and has such a nice family feel to it.”
  • “Because it’s showing the family love & bond – what they will do for each other given the chance.”
  • “Love the emotions going on, always brings a tear to my eye!”

2. Tower Insurance Confidence

  • “Love the way the children do their part.”
  • “Very clever, cute and different to most other ads.”
  • “Appealing actors, good script, well made.”
  • “I love the kids’ reactions.”
  • “The kids’ comments are quite cute.”
  • “Differs from all others

3. Air New Zealand Where to Next?

  • “Nicely shot and aspirational.”
  • “Love the music, theme, has that feel good feeling about it.”
  • “Makes you feel proud to have a national airline and to live in NZ.”
  • “I love the song and the ad shows real New Zealand people.”
  • “I love this ad because it is positive and makes you realise what is really important in life, including travel, friends, family and simply being happy.”
  • “Air New Zealand Ads always present the country and our citizens in the most positive and appealing way.”
  • “Love the music choice and images.”

Top 10 TVCs, August 2015

1. Lotto Imagine, DDB, The Sweet Shop (director Steve Ayson)


2. Tower Insurance Indestructables, Barnes Catmur & Friends, Finch (Alyssa McClelland)


3. Air New Zealand Where to Next? True, Exposure (Kevin Denholm)


4. Vodafone Piggy Sue, FCB, Revolver (Steve Rogers)


5. MasterCard Ritchie McCaw, McCann Sydney (Jesse James McElroy)


6. Kiwibank Independance, Assignment Group, Flying Fish (Greg Page)


7. BP My BP Story (Ogilvy & Mather), Waitemata Films (Rob Sarkies)


8. Toyota The Real Road Experts, Saatchi & Saatchi, Flux (Laban Dickinson)


9. Pak’nSave Stickman Price Control/Meat Dreams, FCB


10. AA Yellow Sheep, Rainger & Rolfe Film Construction, Flux Studios


Colmar Brunton polled 1000 New Zealanders (aged 18+) online between between Tuesday 11 August and Wednesday 19 August.for this latest Top 10. Respondents were incentivised with Fly Buys reward points, and the poll has a margin of error of +/- 2.6%.

The TVC Top 10 is produced by Colmar Brunton ( exclusively for M+AD. Anybody may reproduce all or parts of it without authorisation – but we do ask for a M+AD credit.

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