Colenso & Spark join Pride Fest

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AUCKLAND, Today: Colenso client Spark is collaborating with the Auckland Pride Festival with a new initiative for Pride 2020, designed to help support rainbow communities bring creative events and projects to life during the 2020 Auckland festival.

Spark NZ comms person Ellie Cross said (in a statement out this morning from Elephant Publicity): “This initiative aims to help connect and resource Auckland’s diverse rainbow communities by supporting those producing events for the upcoming festival.

“By providing funding and support, the initiative will break yet another barrier to participation in the festival.”

The Pride & Spark Empowerment Initiative will include workshops, access to mentors, and funding. The workshops will ensure that vital, relevant advice and information on topics like finances, event management, marketing and sponsorship, is given to those wanting to put on events as part of the festival.

Cross said: “Mentors will volunteer their time to share their industry knowledge, insight, and tips on a particular project. Funding for Pride 2020-aligned events is aimed at solving the previously unaddressed need of resourcing for diverse and less-privileged voices in the Pride Festival, allowing for the full talent of our communities to be shown in a display of queer excellence across Tāmaki Makaurau.

“Colenso’s #thankstoyou campaign celebrates and sometimes defends) rainbow diversity in an authentic way.”

Pride director Max Tweedie said: “Resourcing is an ongoing issue for rainbow communities, so to be able to address this head on marks significant progress for the Auckland Pride Festival.

“It’s been a pleasure working with the Proud@Spark whānau on this community-centred partnership, and I eagerly anticipate the impact on our communities.”

Cross says Spark has been an authentic supporter of rainbow communities through their celebrated partnership with OUTLine, and their unwavering participation in Auckland Pride’s signature events, from #ourmarch to the Ending HIV Big Gay Out.

Proud@Spark coordinator Riki Hollings said: “Our community group is really committed to how we can help make a real difference to Auckland’s diverse rainbow communities. Our ongoing partnership with OUTLine has cemented our desire to focus our energies on community initiatives that help our diverse community to flourish.

“And our #thankstoyou brand campaign [created by Colenso BBDO] has aimed to show real-life stories from New Zealanders, showcasing, celebrating (and sometimes defending) rainbow diversity in an authentic way.”

The Auckland Pride Festival 2020 runs from Saturday 1 to Sunday 16 February.

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