The commercial’s title says it all: Made by Many is the tale of the Fonterra people and the animals that make and prepare our milk – the tanker drivers, tyre makers, the bottle filler-uppers, the bakers, the guys who build fridges, the dairy owners, the farmers and chief cheeses, “all working together, to keep things turning”.
The campaign went live nationally and regionally across TV, radio, print, and digital three weeks ago, but has received little publicity until now.
The campaign features a nationwide 60sec spot and multiple 30sec spots running in Otago/Southland, Canterbury, Tasman/Nelson, Wellington, Taranaki, Bay of Plenty, Waikato, and Northland.
CREDITS
Creative: Colenso BBDO
TVC production: The Sweet Shop (Louis Sutherland)
Regional TVC production: Fish & Clips (Carey Hollinger, Grant Lahood, Dan Sadgrove)
Media: Mediacom
Digital: Gladeye
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