Fresh from last week’s One Show Gold Pencil win in London, Colenso’s Mars K9FM campaign has added a scarce-as-hen’s-teeth D&AD Black Pencil – one of only five awarded – in New York overnight.
In total NZ scored one Black Pencil, four Yellow Pencils, eight Graphite Pencils and nine Wood.
Colenso BBDO also scored three Graphite Pencils for Mars Pedigree Talkies, Fonterra Back to Nature and NZ Breast Cancer Foundation Breast Cream, plus two Wood Pencils for BNZ $HRED and one for Mars Pedigree Talkies.
Clemenger BBDO Wellington won six Pencils for NZTA Mistakes won two Yellow Pencils, two Graphite Pencils and one Wood Pencil, and Tinnyvision won a Wood Pencil.
Ogilvy & Mather scored one Yellow Pencil and one Graphite for Royal Forest & Bird Protection Society Make a Difference. Airbnb and Alt Group picked up one Graphite Pencil each. DDB was awarded three Wood Pencils; Whybin\TBWA\DAN scored two Wood and FCB NZ got one.
While the pursuit of excellence has been well awarded by the 2015 jurors (207 entries received Graphite Pencils and a further 587 entries received Wood Pencils) two of D&AD’s highest accolades, the Yellow and Black Pencils (the latter reserved only for creative perfection), have been more difficult than ever to win this year, with just 44 Yellow and 5 Black Pencil winners.
“The introduction of our new Pencil levels – Wood and Graphite – has clearly made an impression,” said D&AD ceo Tim Lindsay. “Our judges were happier to award brilliant work, and we’re going to have our thickest ever Annual as a result. Inversely, they now regard Yellow as an even tougher accolade. Personally I’m delighted that White Pencil work is now a central pillar of the awards.”
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