Cute is gooood

Editor Colmar Brunton's TVC Top10, TVCs, News Make a Comment

Two small animals have stormed the chart this month – with Saatchi’s kunekune and O&M’s baby bunny winning the hearts of enough viewers to drive both ads into the top 3 on debut.

Top 10 Favourite TV Ads in March 2015

  1. Vodafone Piggy Sue, FCB, Revolver (Steve Rogers)
  2. Toyota The Real Road Experts, Saatchi & Saatchi, Flux (Laban Dickinson)
  3. BP My BP Story (Ogilvy & Mather), Waitemata Films (Rob Sarkies)
  4. Kiwibank Independence Dance, Assignment Group, Flying Fish (Greg Page)
  5. Mastercard Ritchie McCaw, McCann Sydney (Jesse James McElroy)
  6. AA Life Yellow Sheep, Rainger & Rolfe, Film Construction (Perry Bradley)
  7. NZTA Local Legends, Clemenger BBDO Wellington, Finch (Patrick Hughes)
  8. Purina Herding Cats, Assignment Group, Robber’s Dog (Adam Stevens)
  9. Specsavers Postman Pat, MediaCom (shot offshore – producer not known)
  10. Speight’s Little Henry, DDB, Goodoil (Fiona McGee)


1. Vodafone Piggy Sue
“It’s cute and it’s the one everybody is talking about.”
“Features classic NZ people. Good humour.”
“The pig is so cute and the ad is very sweet.”
“It’s funny and includes animals.”
“It’s my favourite ad because the pig is adorable and the guy is endearing and empathetic.”
“I like it because it shows human kindness, compassion and love of animals – all human qualities largely missing in society today.☺”
“A real man rescuing a wee piglet warms the heart.”
“I think it is cute and tells a little story instead of just being in your face plain old advertising, I also like the music.”
“Love the pig and the kind guy.”

2. Toyota The Real Road Experts
“It’s bloody hilarious.”
“Prefer an amusing type.”
“They are witty and funny.”
“It’s cute and funny.”
“It’s humorous.”
“I enjoy the humour.”

3. BP Rabbit
“I like it because the rabbit is extremely cute and it makes me happy.”
“It’s very cute.”
“Cute. Interesting. A story.”
“It’s funny and quirky and totally unrealistic.”


1. Vodafone Piggy Sue


2. Toyota The Real Road Experts


3. BP My BP Story 


4. Kiwibank Independence Dance


5. Mastercard Ritchie McCaw


6. AA Life Yellow Sheep


7. NZTA Local Legends


8. Purina Herding Cats


9. Specsavers Postman Pat


10. Speight’s Little Henry


The TVC Top 10 is produced by Colmar Brunton ( exclusively for M+AD. Anybody may reproduce all or parts of it without authorisation – but we do ask for a M+AD credit.

Colmar Brunton polled 1000 New Zealanders (aged 18+) online between June 4 and June 10 for this latest Top 10. Respondents were incentivised with Fly Buys reward points, and the poll has a margin of error of +/- 2.6%.

To see our full back catalogue of Top 10 charts, go to the home page at, click on Top10 in the menu.