Arrivals & Departures: Dow evolves with digital, Back to the future for Designworks, Clems taps Coulson

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With a key hire, leading Auckland branding agency Dow Design has hired Michael Evans as digital director, tasked with integrating design and digital more optimally.

Evans joins Dow from bcg2 where he was head of digital.

Dow’s Simon Wedde says bringing Evans on board is part of a strategy to support the company’s clients in their digital initiatives. “Every business today is digital, but not every business today is doing digital as well as it could,” he said.

“The leaders in the market recognise that their digital activity has to align with their brand promise; they recognise that mass personalisation and the delivery of authentic experiences which resonate with individual customers is necessary; they know that digital technology extends and enhances brand interactions in ways never before possible.”

Wedde says that in the digital age, the design of customer experiences requires a holistic approach which seamlessly integrates online and offline contact points.

“The power of design is being applied more broadly than ever before. It is moving beyond the aesthetic to transform customer experiences in a global shift which is recognising the integral role design plays in delivering superior customer engagement,” he says.

Wedde says the shift into digital process design marks an intriguing moment for Dow, a company which has occupied a central place in New Zealand’s branding industry for over two decades. “This is as much a reflection of our own transformation; we’re evolving to deliver the experiences demanded by customers in the digital world.”

Designworks welcomes back Shayne Priddle
Designworks Wellington has appointed Shayne Priddle as Client Services Director Wellington, responsible for the leadership of the client services team and developing client relationship strategy as a core discipline.

Priddle will join the senior leadership team and work with Managing Director Vic Smith to continue the growth and evolution of the business. He starts on the 19th December.

He held the same role at Designworks for five years before departing to Ocean Design in 2013, where he was strategy director and most recently practice lead.

With more than 25 years’ experience Priddle has extensive experience in the design industry holding various strategy, client service and management roles. His category experience is diverse and includes primary sector and agritech, financial services and banking, education, professional services and government.

Clems Sydney taps Coulson
Clemenger BBDO Sydney has hired Ben Coulson as chief creative officer. He joins Clemenger after 10 years at Y&R, most recently as CCO Australia & New Zealand. He succeeds Sydney-based ANZ ECD Paul Nagy, who’s ex Clemenger Wellington, and who has departed for parts unknown.

Coulson is currently ranked in the Top 10 Chief Creative Officers in the world in the Won Report and has twice been named top 5 creative directors in the world at Cannes.

He will start at Clemenger in early 2017.

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