Facebook has today announced updates to increase transparency for advertisers and increased choice in buying options for video ads on Facebook, Instagram and across Audience Network.
A Facebook NZ spokesperson, who declined to be named, outlined the developments in the Transparency for Partners programme:
- In the coming months Facebook will provide more impression level data to marketers.
- Facebook is committing to an audit with the Media Rating Council (MRC.)
- Video Buying Options: Later this year, Facebook will provide advertisers with three new buying options for video ads across Facebook, Instagram, and Audience Network:completed view buying, two-second buying, and sound-on buying.
- Completed-view buying: advertisers will only pay for video ads that have been viewed in their entirety, for any duration up to ten seconds.
- New two-second buying option is compliant with the MRC video standard, where at least 50% of an ad’s pixels are in-view for two continuous seconds or longer.
- Sound-on buying: gives advertisers the ability to specify they want to pay for sound-on video views.
Read the full blog post here
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