Facebook promises more transparency

EditorNews Make a Comment

Facebook has today announced updates to increase transparency for advertisers and increased choice in buying options for video ads on Facebook, Instagram and across Audience Network.

A Facebook NZ spokesperson, who declined to be named, outlined the developments in the Transparency for Partners programme:

  • In the coming months Facebook will provide more impression level data to marketers.
  • Facebook is committing to an audit with the Media Rating Council (MRC.)
  • Video Buying Options: Later this year, Facebook will provide advertisers with three new buying options for video ads across Facebook, Instagram, and Audience Network:completed view buying, two-second buying, and sound-on buying.
  • Completed-view buying: advertisers will only pay for video ads that have been viewed in their entirety, for any duration up to ten seconds.
  • New two-second buying option is compliant with the MRC video standard, where at least 50% of an ad’s pixels are in-view for two continuous seconds or longer.
  • Sound-on buying: gives advertisers the ability to specify they want to pay for sound-on video views.

Read the full blog post here

Share this Post