Five new spots make a debut

Editor Colmar Brunton's TVC Top10, TVCs, News Make a Comment

Specsavers, Pak n’ Save just keep on keeping on at the top, but this month’s chart features no fewer than five debuts – ICC Cricket World Cup (out of Melbourne), Barnes Catmur & Friends’ Heart Foundation spot, Trivago Berlin, Michael Hill’s big-budget Superbowl spot, and DDB’s Westpac Mr Tinfoil.

Top 10 Favourite Adverts in February 2015

  1. Specsavers Volleyball, MediaCom
  2. Pak n’ Save Stickmen series, FCB, Waxeye (Paul James/Paul Carter)
  3. ICC Cricket World Cup, CHE Proximity Melbourne, The Sweet Shop (Ben Quinn)
  4. NZ Heart Foundation NZ’s Biggest Killer, Barnes Catmur & Friends
  5. Trivago Berlin, origins unknown at press time
  6. Michael Hill We’re for Love, Colenso BBDO, Webber Represents/New York (Magdalena Wosinska)
  7. NZI Devil’s Chair, FCB, Assembly (dir Damon Duncan)
  8. KiwRail Take a Break, Clemenger BBDO (camera Dan Monaghan)
  9. Nova Energy Mr Rover, Clemenger BBDO Wellington
  10. Westpac Mr Tinfoil, DDB, Scoundrel (Tim Bullock)

What the viewers said …


“Very witty.”

“It’s humorous, realistic and the cat animation gets the message across well.”

“It’s so comical and well-constructed.”

“It is real life comedy situations.

“It makes me laugh.”

“Makes me laugh every time.”

Pak n’ Save Stickmen Series

“Lately they have had a bit of humour in them.”

“They are quirky and fun and simple.”

“Humorous and change frequently and really suits the brand. Look forward to the next one.”

“Basic but very clever.”

“The little stick figure with the jokes are very funny. The person(s) who think up of new ideas for the ads, is very clever!”

“The sense of humour that is shown throughout the ad. Not Politically correct per se.”

ICC Cricket World Cup

“Love the music and the excitement and hype.”

“Because I am looking forward to the tournament.”

“It’s appealing and good music.”

“I like cricket.”


1. Specsavers


2. Pak n’ Save


3. ICC Cricket World Cup


4. NZ Heart Foundation


5. Trivago Berlin


6. Michael Hill


7. NZI


8. KiwiRail


9. Nova Energy


10. Westpac


The TVC Top 10 is produced by Colmar Brunton ( exclusively for M+AD (anybody may reproduce all or parts of it without authorisation – but we do ask for a M+AD credit).

Colmar Brunton polled 1000 New Zealanders (aged 18+) online February 9-16 for this latest Top 10. Respondents were incentivised with Fly Buys reward points, and the poll has a margin of error of +/- 2.6%.

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Go to and on the home page, scroll down to the TVC Top 10/Colmar Brunton logo in the right-hand column. Click it!



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