A-fucking Plus

Editor TVCs, News Make a Comment

Super Bowl has had its day? Tell that to the advertisers who happily shell out millions to boost their businesses to new levels. Michael Hill Jewellers, for one, will be very happy with their returns. Check out some Twitter:

  • “Wow! Best ad so far.”
  • “We don’t care what kind of love you’re into, we just wanna make sure you get your fair share. Yes!”
  • “Just did a double-take and rewind of We’re For Love commercial. Well done.”
  • “The Michael Hill commercial was perfect.”
  • “That Michael Hill commercial, though – so many feels!”
  • “A-fucking Plus.”
  • “Well done, Michael Hill. Way to ‘grasp courage and boldness’ and preach LOVE! There’s nothing quite like it.”
  • “Just saw new Michael Hill advert – I have no words for how beautiful it is. I know where I’ll be buying jewelry from now on.”
  • “Love the Michael Hill commercial. Inclusive and beautiful.”
  • “Check out the simple yet powerful 2015 Super Bowl commercial for the jewelry brand Michael Hill. It is the only Australian brand running an ad during today’s big game between the New England Patriots and Seattle Seahawks.”

Most of these postings came from the USA, Australia and Canada. And Australia? Oh well – you can’t win them all!


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