Funny streak shines through

EditorColmar Brunton's TVC Top10, TVCs, News Make a Comment

Ritchie McCaw’s cool MasterCard Mystery retained its top position in October, while the new Specsavers Should’ve campaign has taken over from the Hilux Weather Sweet series for the No 2 spot.

Old favourites FCB’s Devil’s Chair and Pak n’Save Stickmen, with Clemenger’s Mistakes occupy are still doing the job.

And the newcomers this month are Clemenger’s Mistakes and new Nova spot,  and two from Colenso – New World’s marvellous We’d do almost Anything for Netball, and a new spot for Perfect Italiano.

The common factor? Nine out of the 10 best ads in NZ this month use humour to sell the product.

  1. MasterCard Surprise, McCann Sydney, Robber’s Dog NZ (director Adam Stevens)
  2. Specsavers Volleyball, MediaCom
  3. Toyota Hilux Weather Sweet, Saatchi & Saatchi, Gorgeous Films (Corey Chalmers)
  4. Contact Energy Casey & Olly OK to Say Bad Words
  5. NZI Devil’s Chair, FCB, Assembly (dir Damon Duncan)
  6. Nova Watch it Over, Clemenger BBDO, Curious Film (Taika Waititi)
  7. New World Netball, Colenso BBDO, Finch (Nick Ball)
  8. Pak n’ Save Stickmen series, FCB, Waxeye (Paul James/Paul Carter)
  9. NZTA Mistakes, Clemenger BBDO, Finch
  10. Perfect Italiano Perfect Man, Colenso BBDO


1. Mastercard Surprise

  • “Great ad which revisits the last ad they did together and how over the top he is.”
  • “I like the spontaneity and light hearted approach. I feel the actor who fronts the ad with Richie McCaw is humorous.”
  • “It’s very cheeky, has the ‘little guy’ (non-celebrity) taking over the celebrity and almost getting the better of him – it keeps you intrigued to see what the next episode in the saga might be.”
  • “Always makes me smile. Love the look on Richie’s face when he sees who is bursting in on the interview.”
  • “The wee fellow is a real character and always makes us watch the ad and have a good laugh.”
  • “Love it, fun, great acting, it has a continuing story of the “friendship” between the two since first meeting.”
  • “It’s funny and lovable.”


2. Specsavers Postman Pat

  • “They make me laugh.”
  • “All of them are quite funny, especially about the cat and a vet.”
  • “It is very funny, love it.”
  • “It’s my favourite because it’s funny and gets your attention.”
  • “I enjoy the humour at the end of each of them with the cow and the bird.”
  • “Good humour and well done.”
  • “All their ads have enough interesting contents to grab our attention.


3. Toyota Hilux Weather Sweet

  • “I like it because it is good clean family ‘friendly’ with no sensational ‘look at me’ sex-appeal stuff in it.” “I love the deadpan delivery from the “Country Bumpkin.”
  • “It is funny and smartly connects the vehicle with its target customers (farmers).”
  • “They are funny.”
  • “I love the humor it cracks me up as it is just funny.”
  • “Funny as.”


4. Contact Energy Casey & Olly OK to say bad words


5. NZI Devil’s Chair


6. Nova Watch It Over and Over


7. New World We’d do almost anything for Netball


8. Stickmen


9. NZTA Mistakes


10. Perfect Italiano


The TVC Top 10 is produced by Colmar Brunton ( exclusively for M+AD (however, anybody may reproduce all or parts of it without authorisation – but we do ask for a M+AD credit).

Colmar Brunton polled 1000 New Zealanders (aged 18+) online between October 8th and 1st for this latest Top 10. Respondents were incentivised with Fly Buys reward points, and the poll has a margin of error of +/- 2.6%.


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